Pure & Original
Artisan water-based paint with natural pigments, made in the Netherlands.
Pure & Original is a Belgian brand of decorative paints that manufactures its products ethically at its own factory in Flanders. All its paints are water-based, formulated with 100% natural and organic mineral pigments, and contain as few additives as possible. This allows them to offer paints with the lowest level of volatile organic compounds (VOCs) on the market, and even VOC-free products. Pure & Original paints are vegan, not tested on animals, and suitable for sensitive and allergic users; some varieties, such as the Fresco lime paint, even absorb CO₂ during the drying process. The brand uses fully recyclable tin cans and holds eco-labels certifying low indoor air emissions.
For proving that natural paint (lime and clay) can be an ultra-luxury, high-decoration product. They eliminate VOCs without sacrificing a vibrant colour palette or durability, breaking the myth that "eco means beige and boring".
Chosen by Descarboniza. No company pays for what we say about it.
Go to their websiteNo disponible
Colecciones de pintura para interiores y exteriores, múltiples acabados
Interior y exteriorpigmentos naturalescontenido químico minimizadobajo riesgo alérgico.
There is no third-party verified Environmental Product Declaration for this material, so no carbon figure is published: neither self-declared nor estimated.
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